While the latest “Nightmare on Elm Street” release may not have created a huge buzz, its top spot at the box office this weekend speaks volumes about the importance of audience loyalty and the power of brands (and branding).
Building a franchise and being consistently good isn’t easy but, when done right, it brings long-lasting benefits. And whether it’s a movie franchise, TV program, radio station, or even a video game or politician, once a solid brand is built and defined (with some depth), it can clear some of the tough obstacles that kick lackluster brands to the curb. Just ask Freddy.
If you haven’t already done so, rally the troops and re-evaluate your branding efforts and make sure they’re on-track with consumer desires and expectations, as well as your goals and what you can deliver. And ask the tough questions: what is our brand; what does it stand for; what are the attributes, strengths/weaknesses, building blocks; what’s our true image in the eyes of consumers; and follow the “EST” exercise? It will be the most valuable time you spend all week.
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