If we needed a sign the Apple brand is as healthy as ever, look no further than iPad sales surpassing the one million mark in its first month.  The iPad has out-paced sales of the original iPhone, but that’s not surprising – there are many more potential customers whom aren’t bound by messy cell phone contracts.

Many have been skeptical about the iPad and its place in today’s tech-world, but we at Media Positioning believe that even though it’s a luxury device and not for everyone at this stage, it will blow the doors open to the tablet market and be an especially valuable device for gamers, students, avid readers, and app addicts.

Steve Jobs and his team are masters at evolution and are smartly creating their own categories and competition.  And that’s an important point – they’re consistently upping the ante and challenging their own products.

The second, third and fourth generation iPads will only get more powerful, useful and reliable.   You may not get an iPad this year or next, but a powerful tablet device is in your future – count on it.