In what is seemingly a growing trend, yet another television show is preparing for the “post-broadcast,” on-demand, online world – this time it’s public television’s “Frontline.” While a true success story, they realize the importance of not resting on traditional TV laurels.
It was just last week when we learned more about two other “post-broadcast” projects: NetFlix will continue its efforts to buy TV programming for subscribers, and Glen Beck’s upcoming departure from FNC will see him focus on digital programming and possibly a subscription program. And as many know, it was just last month when many of us where watching ALL the March Madness games on our cell phones and iPads.
Being multi-platform and on-demand will be requirements for future consumers (and already is for many of today’s gadget and entertainment junkies). This doesn’t mean traditional media won’t continue to be viable, but offering programming on-demand, whether on an iPad, TV set, computer or cell phone, without many interruptions, will be the difference maker. Will entertainment brands rely on the horse and carriage model (old media, not on-demand, not online, many commercial interruptions) or will they evolve to be automobiles (old media + new media: online, on-demand, few interruptions, accessible on the gadget of your choice)? Let us know when you’re ready to start building an automobile.
