Enjoy downloading and using the 15 best Mobile Apps of 2011, from our friends at Mashable.

 

As our friends at jacAPPs will tell you, while it’s nice that there’s an app for everything; just having one doesn’t really mean much.  In a sea of never-ending apps, a brand’s mobile strategy is everything.

 

What will the app offer users that is truly meaningful?  Why should anyone care that your brand, station or show has an app?  How will the app be marketed?  How will it help grow market share and not just be a distraction and extra cost?  How will it stand out and gain some viral attention?

 

Successful apps are brands within a brand, and a very clear strategy, marketing plan and vision must be in place – they are not to be viewed as cheap line extensions.  Let’s discuss your mobile strategy when you’re ready.