Browsing Monthly Archive February 2012
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Awareness Quiz For Talent

We’re fortunate enough to work with many morning shows and personalities – some are winning and doing great, others are on a steady rise, and

February 14, 2012 Radio, Talent & Personality, TV
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Weather Treatment?

As clients and readers of this space know all too well, I’m like a broken record with my use of the word treatment.  But it’s

February 13, 2012 Media, Radio, Talent & Personality, TV
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Does Grammys Social Buzz = The Winners?

We all know social media, especially Twitter, has left an indelible mark on news and given us incredible insight on what’s trending and what’s to

February 10, 2012 Digital, social media, technology
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Add Another to the List

If it feels like we’ve said this over and over, it’s because we have.  Think before you Tweet! While we could cite many examples of

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The Santorum Lesson For Radio

The three Rick Santorum victories last night tell a giant story for media brands and talent.  Whether it’s politics, TV or radio, not everything that

February 08, 2012 Branding, Media, Radio, Talent & Personality
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The Power of Controversy

If the FCC levies a fine over M.I.A.’s bird dropping during the Super Bowl halftime show, the singer will receive the bill.  According to TMZ,

February 07, 2012 Branding, Media, Radio, Talent & Personality, TV
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Winning With the E3C Mentality

Every Break Counts. For talent and programmers, while it may sound cliché, every break does count, and talent alone won’t win the big one –

February 06, 2012 Radio, Talent & Personality, TV
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Trending Topics 04.03.12

Here are some trending topics right now.  What angle of treatment is your show creating for these topics?  Let’s discuss various angles on our call.

February 03, 2012 Content Daily
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