A viral commercial for the new Scion IQ is making its rounds, which features Babes ‘N Donuts (and Milk). Some claim it’s the sleaziest commercial ever made, while others think it’s one of the best commercials ever made. We’ll just leave it at this – it’s very effective. If you’d like to see it, the video is below.
The best part of this campaign is not the girls in bikinis, the jiggling bodies covered in spilled milk or the turning radius of a very cool car, it’s that this spot is being seen by a hundreds of thousands of people and Scion didn’t have to fork over millions for a TV campaign. The power of viral.
As all marketers know, consumers are bombarded by multiple messages at every turn and it’s very difficult (and often expensive) to get anything noticed. We give the Scion creative team a lot of credit for coming up with a viral campaign that is actually working, at a time when every brand is trying to launch a viral campaign.
With budgets being slashed and burned everywhere, the question has really become – how can your brand become viral? What campaigns would make sense? Scion has figured it out. Let’s discuss the tips and tricks for how your brand can go viral in our next series of meetings.