Talent & Personality
The Audience Will Cheat On You
As our clients know all too well, we like to draw comparisons with personal relationships and broadcast viewers. In other words, whether it’s Radio or
NFL Evolution, Another Lesson For Brands
The ‘new look’ Nike NFL uniforms were unveiled today. While we only expected some minor tweaks from the Reebok design, the new uniforms have a
Every Brand Needs A Shamrock Shake
Did you know McDonald’s Shamrock Shake was one of the top trending topics on Twitter yesterday? I had to go get one, which was my
Are You Flawsome?
Are you Flawsome? Is your brand or show Flawsome? We came across this great post on being Flawsome the other day. As the writer defines
Awareness Quiz For Talent
We’re fortunate enough to work with many morning shows and personalities – some are winning and doing great, others are on a steady rise, and
Weather Treatment?
As clients and readers of this space know all too well, I’m like a broken record with my use of the word treatment. But it’s
Add Another to the List
If it feels like we’ve said this over and over, it’s because we have. Think before you Tweet! While we could cite many examples of
The Santorum Lesson For Radio
The three Rick Santorum victories last night tell a giant story for media brands and talent. Whether it’s politics, TV or radio, not everything that
