Talent Development

With an emphasis on content treatment and personality development – combined with his experience growing big market, small market, and syndicated personalities and shows – Keith Cunningham can quickly and thoroughly assess strengths, weaknesses, opportunities and threats, and work with your team to develop action plans aimed at immediate growth for your radio or television show (in all formats).

Broadcast Programming

At the core of Media Positioning is a clear understanding of how to program winning broadcasts.  Whether it’s a rock or pop radio station or a television news program, Media Positioning will push the processes of understanding the audience and then developing programming that truly works – all aimed at audience satisfaction, and ratings and revenue success.

Social Networking Strategies

Keith Cunningham has emerged as a Social Networking strategist.  His “Don’t Be Anti-Social” column was published in 2009, which led him to doing Social Media presentations for many brands.  While the rules are still being written in the Social Media world, Media Positioning will ensure your brand doesn’t violate the key rules of the road, and work with you to develop an on-going, winning strategy that better serves your audience and brand.

Brand Consulting

Media Positioning will work with your team to create a 360-degree growth program, which starts with an initial assessment of brand health, as well as defining opportunities, strengths, weaknesses, and competitive threats the competitive market presents.  Additionally, Keith Cunningham will assist in the creation of effective marketing, branding, sales and positioning campaigns; collateral material development; web, digital and mobile strategies; and competitor re-positioning efforts.

Weekly Content

If you’d like to sign-up to receive market exclusive, weekly content concepts for your radio or TV show, please email Keith Cunningham for a free sample and more information. Please send the following information to keith@mediapositioning.com.

  • Your name
  • Station name and show name
  • Your position
  • Your market
  • Format and Target Audience
  • All your relevant contact information.

Research Assistance and Focus Group Moderating

There’s no substitute for asking the audience what they want, and in many cases brands looking to grow can’t afford not to do research. Whether it’s a perceptual study, an assessment of your brand, the market or competitors, Keith Cunningham will work with you to ensure you get the most out of your research project. Secondly, frequently doing focus groups can bring valuable insight into what your audience and consumers are thinking. Keith Cunningham will help develop a focus group strategy aimed at tracking your growth strategy and how its working, and he’s available to moderate the groups.

Public Speaking

Keith Cunningham is available to come speak to your staff (or at your event) on a range of topics, including Social Networking, Talent Development, Gen Y, “What’s Next,” and product and brand positioning.